Do You Use Google AdWords? Then I Have A Secret For You...
"Dude... Your Marketing Is Showing! And It's DEFINITELY Missing Something..."
Seriously! If You're NOT Using The Placement Targeting Tricks I Know To Stealthily Swipe More Traffic And More Money From Your Competitors Then Your Marketing Is Incomplete, Over-Priced And Ineffective... And You're Losing Profits Right Now!
Okay... so here's the deal... You're an Internet Marketer. I'm an Internet Marketer. And I don't know about you... but I'm really good at what I do. Odds are I'm better at it than you are.
Before you get pissed off or offended, though, take a second and think about that. It's Good News! Strike that... Make it Great News!
Because you have the opportunity to learn some ridiculously cool stuff about Internet Marketing that you don't know right now. And knowledge isn't just power in Internet Marketing... it's money.
And this particular knowledge is Real Money. Capital R. Capital M.
Heck, even if you think you're one of the one-tenth of 1 percent of internet marketers better than me, if you're not using Google's Placement Targeting to its full power then I have something to teach you... and money to make for you.
So keep reading. This is good stuff.
Google Placement Targeting? WTF?
So if you and I are both Internet Marketers then there's a really (really, really) good chance we're both using Google AdWords. And just to make my job easier I'm going to assume that you're at least familiar with AdWords and basically how it works. Fair enough? Cool.
And if you're using AdWords then you're probably running paid search campaigns... usually known as PPC advertising. And you may even be using the content network. Of course, if you're using the content network at all you're probably also just dumb enough or lazy enough to click the content network checkbox in your search campaigns.
Again... I don't really mean to insult you. But if I think something is dumb or lazy then I'm going to call it dumb and lazy. No offense intended... but let's call a spade a spade and at least be honest about it. I'm not big on sugar-coating the truth and wasting your time or mine.
If you are using the content network and doing it right... Congratulations! Seriously. You're probably already in the upper crust of Internet Marketers. Then again, if you know how to use the Google Content Network then you already know that ;-)
BUT... Are you using the Google Placement Network? And are you using it right?
Are you stealing profits from your competitors?
Are you "borrowing" trust from leading websites to persuade your future customers?
Are you poaching easy targets on websites that are literally begging you to steal their traffic?
Of Course You're Not!
Or else you wouldn't be reading this page right now!
Did you even know that the search network on Google represents only a tiny fraction of Google's actual ad inventory? And it's not even close. The content and placement networks steamroll the search network.
And yet most Internet Marketers spend waaay too much money and give waaay too much emphasis to the search network.
Now, I'm not saying you shouldn't be using the search network and traditional AdWords campaigns. I AM saying, however, that...
The search network alone is...
- Less Traffic
This is one of the more perplexing misunderstandings in Internet Marketing... The wrong thought that there is more traffic in search than there is in content.
It's not even close.
If you've run search and content campaigns at the same time you already know what I'm talking about. Content campaigns routinely have 100 times the volume of search.
The myth comes from marketers who don't know what to do with all that traffic on the content and placement networks. That gives them the ILLUSION that search traffic is higher.
Of course that's true if you don't know how to use the content network. Of course you'll have more traffic from search when placement targeting is like a foreign language to you.
But the facts are the facts. And there is for more traffic (and potential for clicks) outside the search network. And it's a landslide.
So ignorant marketers who don't know how to CAPTURE clicks on the content network make ignorant claims about the traffic on search being so much higher. Nope.
- Lower Quality
Okay... this is a fun one for me. Because I constantly hear over and over again how the quality of the content network sucks so bad. I LOVE it when competitors think that. My response? "Yes, yes. It sucks. Google is just a bunch of idiots. You should NEVER run any campaigns on the content network. It's all a big scam."
What am I really thinking? "You're an idiot. No wonder I'm annihilating you. Thanks for all the extra money."
And the myth is that search traffic quality is inherently better than content traffic quality.
That's silly. The same people are surfing the web. The quality isn't the issue. It's the targeting that's really at issue.
And for lazy marketers it's tempting to believe that targeting on the search network is easier and more reliable than the content network.
Well... until you bring placement targeting to the table.
Done right, Google Placement Targeting delivers, in my experience and tests, the highest quality prospects to my money sites. Consistently.
But I have to do it right. And when I do that I actually gain a significant quality advantage over the search network and some of its inherent quality weaknesses.
I agree that click and visitor quality absolutely SUCK on the content and placement networks if all you know is the search network. It's a COMPLETELY different mindset and targeting strategy.
Marketers get confused because it's all part of the AdWords platform so they think it's all the same.
Ummm.... No, No, NO!
That's like running the same ad on TV as you would on the radio. You can do it... but that doesn't make it a good idea. And, guess what? If you do that you will go to your grave swearing that TV ads suck and the quality is terrible.
No kidding!
When you learn the secrets to placement targeting you'll quickly discover that you can get way higher-quality and more targeted visitors and clicks.
You have to understand it is an inherently different animal than search. And you'd be a special kind of stupid to think that the same strategies and plans would work on the completely different medium.
Your click quality will suck and you will waste your money running a search campaign on the placement or content networks. DUH!
Don't bitch about it and think something wrong with Google. If I had to lay money on who is dumber... me or Google... then I'm betting on Google pretty much every time. It's not the placement or content network with the problem. It's YOU!
And when you figure that out and use the right strategies you'll do what I do... and silently chuckle every time a boneheaded marketer makes an ignorant, over-reaching claim like "the quality of the content network sucks." Then you'll promptly devour him in the marketplace. So fun!
- Over-Priced
Enough said?
Bid prices are going up consistently. It's the inevitable outcome of so much competition in such an easy-to-access marketplace. The barriers to entry are laughingly low to play the AdWords game.
And it's also the starting point for almost all paid advertising by novice marketers on the internet. So, not only is it getting more and more competitive... it's also getting dumber and dumber as it grows. It's an interesting phenomenon.
And it's getting more and more expensive. Obviously.
At some point the same trends will overtake the content and placement networks. But supply is outgrowing demand on the content and placement networks for the foreseeable future. And that's good news for you and your bid prices...
Unless you're only on the search network. In which case... good luck... you'll need it.
- Hyper-Competitive
This one is obvious... simply put, the number of search advertisers is increasing many, many times faster than the actual search market. In many cases "hyper-competitive" is a ridiculous understatement.
And that's not even the worst of it. The truly frightening thing about the absurd level of competition on the search network is the incredible number of newbies and idiots that run ads there.
Remember, almost every IM guide and guru hypes AdWords as one of (if not THE) way to get started in internet marketing. And so, guess where all the idiots (IM-wise, anyways) hang out? Yep... The Google AdWords search network.
Now, normally I LOVE to compete against newbies and morons. It's a fun and rewarding way to do business on the placement network... but it's a freaking nightmare on the search network.
Why? Because you're all competing for a very limited number of ad slots while being restricted by the same ridiculous rules. It's actually very, very difficult to gain a legitimate competitive advantage on the search network.
And all that competition for the scarce ad positions means click prices on the search network go up, up, up... and up again. You don't have to be in this business for very long to see that. And idiots are always willing to over-bid for 2 weeks before they crash and burn because their bidding model was flawed from the beginning and unsustainable.
But here's the rub... it seems like every time one idiot drops out of the competition there are 3 more waiting in the wings to try their luck at the "Search Lottery." It's maddening. And crazy.
And do you want to know something weird? I LOVE the search network. I really do. It's got some AWESOME advantages. But don't kid yourself into thinking it's easy. Or fun. Or cheap. Or the future of Internet Marketing.
There's just too much competition these days. And it's ruining the search network for novice Internet Marketers. And even some advanced marketers.
- Totally Exposed
Google Cash Detective. Under Cover Profits. SpyFu. Key Compete. And on... and on... and on...
Do you know what those all have in common (along with dozens, or possibly even hundreds, of other products and services for Internet Marketers)?
They all exist to STEAL what little competitive advantage you might stumble upon on the search network. They exist for the express purpose of taking YOUR hard-earned money right out of your pocket to give to someone else POSING as your marketing. It's disgusting.
And they're highly advanced. And getting better. And I just don't see a way to defeat them anytime soon. Because everything you do on the search network is right there for EVERYONE to see.
And what's strange about the whole thing is I'm not sure it's even unethical for other marketers to do that. I mean, it would be one thing if they broke into my personal computer and stole competitive information. But they're not doing that. They're just observing what I have made publicly available. I don't like that they can do it... but it's all out there for them to study.
Your marketing plan and virtually every single competitive advantage you THINK you have is stripped naked for anyone to gawk at, laugh at, ponder over, and STEAL FROM anytime they want.
And there's NOTHING you can do about it.
Now it wasn't very long ago that only smart and somewhat devious marketers with the money and skill to create those tools could SPY on you. I've been doing it for years.
But now any idiot can get that information for free. For a few bucks a month he can get histories and bid prices and scary competitive information about your business.
And if you're not concerned about that then you're clearly missing something.
It's not just that they can see and steal your keywords, ads, landing pages, and every other aspect of your business (especially if you're an affiliate marketer).
It's that it feeds the hyper-competitive frenzy in the search market. It makes fools who spend $30 a month on a competitive spy tool think they know what they're doing.
And so they enter YOUR markets. And swipe YOUR ads. And bid up YOUR prices. And even discover those golden nugget keywords YOU worked so hard to find. Are you seeing the pattern here?
And it doesn't even matter whether those spy tools ever help them make money. It creates more competition. And it becomes harder and harder to gain any real advantage.
Just recently I entered a new market. I started with some basic keyword research and a competitive analysis. Do you know what I discovered? Everyone was constantly stealing the best ads from everyone else. If I put up a good ad that I worked hard to create I could guarantee that within 3 days all but 1 or 2 of the competing ads would be modeled after mine.
How completely aggravating. Worse still, my bid prices would then go up as I fought off the new competitors with virtually the same ad I was running.
It sucks. And as long as you stay elusively on the search network there's virtually no defense.
Is that alone going to kill you? I certainly hope not... it would mean you're not very good at marketing and you should probably look for a new job anyway.
But, like seemingly everything in the search market, it makes it harder and harder to compete. It means you have to dig deeper and deeper to get the same results over time. And I don't really have a problem with having to work to get the results I want. But I definitely having a problem doing the work just so some 2 week IM newbie can steal my keyword, campaigns and landing pages.
It pisses me off. It should piss you off. And the only defense is to get off the search network.
- Highly Normalized
I don't know about you, but I'm crazy competitive. Like... it's not even healthy how competitive I am. My wife won't let me play games with the neighbors when they come to our house because I embarrass her. No joke.
And that means I like to "cheat." No... not in the dirty, rotten, scoundrel kind of way. More in the way of looking for every loophole and every tiny advantage kind of way. And that means I'm more "aggressive" interpreting the rules than most. And that's putting it very mildly.
And that's one of the things that bug me most about Google's Search Network. It's mature. In a lot of ways that's good news. But it also means the rules are highly evolved and most of the loopholes of the past are closed.
For the most part everyone plays by the same rules. And those rules are very (very) strict. Mess up, get too aggressive, too far "outside the lines" and Google will punish you. Literally.
And so there's very little room to be "creative" in the system.
2 or 3 years ago it was still very much a "Wild West" attitude and system that rewarded creativity and aggressive behavior. You could experiment. And win. Big.
It was like when I was a teenager and me and all my friends started getting our first cars. It was new and exciting. And those of us that knew how to work on cars, or had money spend on them had a wildly disproportionate advantage when it came to racing them, tricking them out, or getting the girls with them. We created a competitive advantage because there were so few rules and so few people really knew what they were doing. It was exciting (my tricked-out and heavily customized '68 VW was a winner).
And that's how Google AdWords USED to be.
But we grew up. More importantly, Google grew up. Fast.
And now they know that the neighbors don't like teenagers with souped up cars driving around. Especially when they're noisy and garish and sometimes dangerous, broken-down pieces of crap that ruin the neighborhood.
So they started making up new rules and restrictions.
And now it's like Google is saying they still want us in the neighborhood (search marketing), but we all have to drive either a Honda Accord or a Toyota Camry. Oh... and please only drive either beige or white because they are the least aggressive colors. And they installed speed bumps on all the streets so you can't go too fast. And the fines and penalties for breaking the rules are heavy and immediate.
And... as if that weren't enough... then they decided to set rules for what our garages needed to look like as well. Can't be too fancy. Can't be too run down. It needs to match our bland cars and be very, very similar to what the neighbors have.
The good news is... it absolutely cleaned up the neighborhood. There were some seriously garbage advertisers on Google a few years ago. And they could do almost anything they wanted in their ads and landing pages. And it was ruining Google's trust with their users.
So I understand why they did it. But it's no fun anymore. And that means it's harder to stand out. Harder to persuade users to take the action you need. Harder to be anything other than Vanilla.
Of course, if all you want to be is Vanilla then Google AdWords on the search network is definitely the place for you. Maybe you could be so bold as to be French Vanilla. You rebel, you. But not much more.
Anything outside of that just isn't going to happen. You're all playing by the same set of rules. And it's harder than you think.
- Ridiculously Restrictive
This is an extension of the highly normalized rules. But it's more devious than that.
There's nothing really wrong with everybody having to play by the same rules. We all have to do it at some level. The HTML used to create web pages on the internet is the same for everyone. But look at the incredible variety and creativity it allows.
In an open system your knowledge and tools can create a significant competitive advantage.
Not so in a commodity market. A commodity market is controlled by 2 things and only 2 things... supply and demand. That's it. Basic economics, really (although we seem to be struggling with even the basics right now ;-).
And Google has created 3 ad platforms that are going in opposite directions.
On the search network Google has consistently restricted creativity, imposed more rules and higher expectations, and vigorously enforces their new world order.
It's not just that everyone has to play by the same rules. It's that those rules are growing tighter and tighter. So much as to strangle the search network's creativity and "openness."
And with every rule change and restriction and Google Slap and quality score change Google is moving the search network closer and closer to a pure commodity trading system.
Pure supply. Pure demand. Virtually zero competitive advantage (especially when combined with the "Totally Exposed" nature of the search network).
And at the same time the Content and Placement networks are moving in the complete opposite direction...
They are opening up, gaining new features with expanding capabilities. Taking advantage of the inherent differences between the starkness of the Google Search page and the richness and variety of the rest of the web.
The contrast in strategies with Google is stunning. Night and Day. Black and White. Whatever comparison you want make... they couldn't be more different.
So where would you rather be? Living by the rules of the Internet Gestapo of Google Search with its Quality Scores and Slaps and mind-numbing sameness?
Or running wild with the creativity and expressiveness of the Content and Placement Networks. Where the rules are still being made up as we go along. And major innovations and flexibility are still happening. And Google is actually inviting... often begging... you to use their ad "supply" in new and interesting ways.
I know where I want to play the game. And it's not even close.
- So Completely Last Year
I make very good money as an Internet Marketer. And most of my regular income is from marketing campaigns that I run just like everyone else. (Well, except I'm better than most ;-)
But do you want to know where the really "fun" money comes from? And by that I mean the Big Checks and Big Paydays (capital Bs). It is NOT from doing the same things everyone else is doing.
I've had a handful of "Holy Crap. Hang On. We're In For a WILD Ride." successes in the past few years. You know... the ones where I'm making $11,000+ per DAY. Just a few weeks ago I stumbled across an idea that made me a NET profit of more than $5,280 in the first 11 hours it was live. I call that my "Mile of Money" day.
And here's what I know about those nuggets... they don't happen when I'm playing in a sea of sameness. They happen because I do something that *most* other people aren't doing right then.
And I just really feel that Google AdWords on the Search Network is that sea of sameness. It's time has come (and they were Very Good times) and it has gone.
It doesn't mean there aren't profits to made on search. It DOES mean that search is NOT the next big thing. You can argue whether the next big thing is content or placement or CPV or whatever. But it's not search.
And there are going to be 1,000s of smart and savvy marketers who make a killing on the content and placement networks over the next few years by getting ahead of the curve. While the slow-witted and uninformed keep trudging along on the search network alone.
And while I certainly appreciate how easy that makes my job as an informed marketer, you should wake up.
I guarantee you're going to see a LOT of marketing "gurus" release content and placement courses and ebooks 1 or 2 years from now. AFTER they ride the tidal wave for awhile.
You know in the back of your mind that's what I'm doing. I've been murdering the placement network for 2 years already. With virtually ZERO competition. I mean, talk about easy pickings.
And, yes, I'm releasing this information after I rode the first tidal wave for a good, long while.
And one of the reasons I think the placement network is STILL cutting edge and STILL the next big wave is because that's where Google is actively expanding and increasing what's possible. Shoot, I WISH I could have done 2 years ago what Google lets me do today.
It's still very young and very new. And the content and placement networks are growing at more than 300% per year. WHOA! As hard as it may be imagine, I think this is the future of Google. And the technology and the trends are HOT, HOT, HOT!
So go ahead and use the search network. I still do. A lot.
But be smart and don't be fooled into thinking it's the bright new future of advertising. It isn't.
Content and Placement are where the future is. And it's WIDE open. I'm giddy just thinking about it!
Do you know where the real power (and profits) are on Google? Yeah... there's still some in search. And if you've played that game you already know how competitive and short-lived it can be.
Marketers in the Know are absolutely KILLING it on the content network. And secretly DESTROYING their competition using very unique tricks on Google's Placement Network.
If you're serious about making more money in Internet Marketing you MUST learn these tricks.
How?
The concept is easy, really. We take advantage of secret and unknown rules that give us a HUGE advantage over you. We literally rewrite the rules of Internet Marketing in our favor.
Apples and Oranges
You've probably heard the phrase "Yeah, but you're comparing apples to oranges." Of course you have.
And most people say it like it's a negative thing. An unfair comparison. And it is.
And it's exactly how I compete using placement targeting (with a few secrets up my sleeve). I WANT to compare my apples to your oranges. Because I will slaughter you by playing a completely different game by a completely different set of rules. And you won't even know what hit you.
Confused? That's okay. Look at it this way...
Pretty much every new Internet Marketer at some point learns how to use Google AdWords. I mean, holy smokes, how many e-books, courses, classes, seminars, webinars, special reports, etc. teach AdWords? A LOT!
It's easy to understand. Basic. Fast. Accessible for anybody with half a brain. And it's Google, for crying out loud. Who wouldn't teach it to their students?
But I've discovered a way to actually punish my competitors for doing Internet Marketing that way. Literally.
Virtually EVERY Internet Marketer learned the ropes of PPC advertising using Google AdWords or something similar (Yahoo Search Marketing, Microsoft AdCenter, etc.). And the huge, vast, overwhelming majority (and be honest, you're probably in this group) ONLY really understand how to play PPC by the basic search marketing rules. Right?
I mean, there's nothing wrong with that. It's how you learned. Chances are your teacher (guru?) didn't even know any better.
But as Google has made new technologies and (very important) new features available on their AdWords platform most marketers either completely ignore them or only use them according to the old and rusty rules of search marketing.
News Flash: Google Is Really Good... And Really Smart!
But Google has some super slick new things you can do with the AdWords platform. And the ad inventory available with these new capabilities is gigantic. Far bigger than the puny search network.
And Google has literally gifted you an opportunity to destroy your competition and DOMINATE your market. If you're willing to play by the new rules and use the power that Google is giving you.
And nobody does it! And I'm astounded! And I'm laughing. At you.
I'm shocked at how many Internet Marketers are too lazy and too stupid to see that you are in a bloody fist fight for the table scraps of the search network. It's brutal. And it hurts. And it's only getting harder.
And meanwhile I'm enjoying a freaking FEAST of quality traffic at dirt-cheap prices using cut-throat strategies that you CAN'T USE on the search network. And I have almost ZERO competition. And silly-cheap clicks.
You're Seriously Missing The Party!
And I'm inviting you to come join me. Life's better on this side of the AdWords neighborhood. It really is.
In my upper-class Placement Targeted AdWords neighborhood I enjoy...
- Cheaper Clicks.
The inevitable outcome of the combination of a rapidly growing supply of ad placements and target pages and stupid, lazy marketers who don't know how to use the placement network right.
I get to bid against marketers that are getting lousy results and bid accordingly. So my click price is lower and I get a massive reward for actually knowing what I'm doing.
I LOVE IT!
- Higher Quality Traffic.
And... because I know what I'm doing, I enjoy higher-quality traffic than even the search network can deliver.
That may not make sense to you right now... but when you see some of the wickedly cool strategies I use in placement targeting you'll quickly see what I mean.
There's just no way the average (or even above-average) advertiser can match my quality without knowing my tricks and using my tools.
- Lower Competition.
First of all, most advertisers don't even know about placement targeting. It's sad, really... because it's just pure ignorance. Not that I'm complaining... ;-)
So I'm already competing against fewer competitors. That makes it waaaay easier than paid search right out of the gate.
But I'm also competing for a much larger number of ad placements than on search... so the competition is not only reduced... it's also diluted. The content and placement network is just soooo HUGE. The numbers are staggering.
And the competitive field is so much thinner because of it. This might sound weird (unless you already advertise on the search network), but there's room to breath here. It's not claustrophobic and cramped by competition.
And, let's not forget...
- Stupid Competition.
What little competition I DO have is comprised almost entirely of stupid and ignorant marketers. So not only is it fewer competitors for a larger market... the quality of the competition is markedly lower.
MOST of the competition I face on the Placement Network are lazy marketers who clicked a checkbox on their search campaign to let it run on the content network.
I LOVE that Google makes it so easy and so inviting for you to do stupid things that don't end well. Because I can take massive advantage of that. MASSIVE!
So most my competition are dumb, lazy marketers who don't know how to leverage the advertising platform they are using. Doesn't that sound inviting to you as a marketer?
This is like the Club-Med of marketing. You only have to beat out the idiots and half-wits and you can be wildly successful.
- Very Private.
Like the search network my ads and landing pages are still exposed for the world to see. Only now, instead of being hidden by a small group of obvious keywords they are scattered throughout the billions of pages on the internet.
And they're in multiple formats.
And my competition can't even tell why or how I targeted that particular page.
And the technology simply doesn't exist yet to put that puzzle back together without inside knowledge that only I have.
And compared to the wide-open and exposed nature of the search network, placement targeting and the content network are a virtual vault for my marketing.
It's like hiding thousands of needles in billions of haystacks. It's all out there for you to see... but first you have to find the haystacks. Then the needles. Then try and make sense of it.
Ain't gonna' happen.
- Lots And Lots Of Visitors.
I cannot emphasize this enough... there is so much more traffic on the content and placement networks than the search network that it's not even a fair (or close) comparison. The inventory and volume is staggering.
Size Matters!
Of course, if you don't know what to do with that size then it won't make any difference. But with the right knowledge and the right tools you can unlock the floodgates of that massive traffic.
And it's enormous. And cheap. And hidden. And hungry for what you're offering.
- Cutting Edge Technology
I've railed on multiple occasion against lazy marketers. And it's time for me to come clean about something...
I'm as lazy as anybody I know.
I would MUCH rather take a nap... or play my PS3 or Wii... or shop... or swim... or just about ANYTHING but work.
And doing placement targeting right is a serious P.I.T.A.
I don't want to do it. You don't either.
Marketers are lazy about placement targeting because it takes way more effort to get it right than search marketing... where there are tools around every corner and resources everywhere. It's the good news and the bad.
So to get around my laziness I created tools that do the heavy lifting for me. It's one of the reasons I'm so confident (some might even say *gasp* arrogant) when I create placement campaigns. I already know that there aren't but a handful of marketers on God's Green Earth that even have the possibility of doing what I can do.
I've won before I even started.
I can go deeper. Faster. More accurately. With greater control. And more exacting demands.
Bottom line? I WIN.
Far more so than in search marketing, technology gives me a embarrassingly unfair advantage in placement targeting.
You can do search marketing right with a web browser and a product to promote. Not placement targeting. You want to hit it hard and do it right? You'd better have some damn good software and automation tools to assist you.
I do. You can.
Right now there's an enormous imbalance in the AdWords competition. The simple fact of the matter is that marketers who know how to take advantage of that imbalance are leaving you in their dust.
And, like any gap in competition, this isn't going to last forever. I assume that at some point the "gurus" will serve this up as standard fare... even though it's really just the sloppy seconds from those of us who hit it hard right now.
You have a window of opportunity to explode your traffic and increase the money flowing into your pockets RIGHT NOW! I don't know how long the imbalance and unfair loopholes I use will continue. I really don't.
But you should jump in right now while you still can. You will kick yourself mercilessly for missing this while it's still HOT. And that's now.
Here's What You Need To Get Started...
1. Knowledge.
You won't go anywhere if you don't learn the new rules and "loopholes" I use that you don't know. Your search PPC skills won't cut it. This is a completely different ball game played by completely different rules. That's why I OWN any marketer ignorant to compete against me that only knows the old, dumbed-down, restrictive rules. I OWN THEM!
2. Technology.
To really beat the daylights out of your competition you need to be able to do things they simply can't do. Even if they know the new rules of competition (which they don't), I give you tools and technology that let you do things they just can't match.
Speed kills. Automation Rocks. And technology unlocks the devastating power of both.
3. Action.
Oh, boy! The Grand Daddy of everything. The destroyer of more would-be millionaires than all the mistakes and ignorance combined. And I'm not even joking.
This one scares me. Because it's the only one I can't hand you on a silver platter. And it's the key to the whole thing.
These secrets are not magic beans that grow into huge income and wealth just because you read the book. It doesn't work that way. Life doesn't work that way. Never has. Never Will.
I hear more whining and bitching and moaning and complaining from people who don't take action... and I'm sick of it!
You will have to actually do something to dominate your niche. I know... I know... it's very bad news. Some might even call it work.
And if you actually DO it you'll magically find yourself ahead of 97% of everyone else.
DO IT!
How Can I Help?
So here's what I've got to help you...
Google Placement Targeting Unleashed
You can get my complete guide to the secret strategies and tactics I use to squash my competition and rule my markets. That's 18 blow-your-mind ruthless ways for you to win.
You'll like it.
You'll learn how to leverage the new rules of Google's Placement Targeting to your advantage. Big time.
Some of the strategies are just simple tricks and secrets you can use to crush your competition.
And some are dirty, street-fighting tactics that break all the rules and kick the **** out of anyone who dares oppose you... and drive ridiculously laser-targeted buyers to your site.
There's a very real possibility you won't even feel comfortable using some of the strategies... they're so ruthless and cut-throat... even devious.
That's okay. Using any of them will give you a huge edge. Using them all will make you a freaking killing machine. In a good way!
Site Sniper Pro
Of course, what good is all that knowledge if you can't apply it?
So I'll also give you my amazing privately developed software that I use to carry out my strategies with devastating precision, power and speed.
If you thought just having the knowledge was powerful you'll be blown away at what you can do with Site Sniper Pro. It's a serious weapon of mass destruction... Internet Marketing Style.
A word of warning, though...
This is not some cheap, lame-ass piece of software that I hired a high-schooler to write in a day.
It is hand-coded by me. Every line. To do EXACTLY what I want.
I wrote it. I use it.
It's taken me more than 2 years to develop Site Sniper Pro to what it is today.
So be prepared to learn it. It does a lot. And you'll use it a lot.
Cheap, crappy imitations of SSP don't do 1/2 of what this tool will do. More importantly, the 1/2 those other programs actually do is the easy part... NONE of them do the important part that actually gives you a competitive edge.
Do NOT be fooled by other software (whether free or paid) that automates Placement Targeting. You will miss the power (and the super cool secrets) of placement targeting. You WILL be disappointed. Don't say I didn't warn you.
Ready For Action?
For all I CAN offer you... there's not much I can do for you if you don't take action. I mean... don't even waste your time reading any more if you're not going to DO something about it.
There is no magic pill for Internet Marketing success.
I can show you some COOL ways to make more money, more cheaply. And if you don't actually do something then it just doesn't make any difference.
I HATE when people whine and complain to me that Internet Marketing doesn't work and they can't make any money.
I'm calling B.S. on that one!
I make too much money on the internet for it to be B.S.
My friends make too much money on the internet for it to be B.S.
My customers make too much money on the internet for it to be B.S.
I promise you... whether or not this works is NOT the question. It works. Don't kid yourself into thinking marketers aren't making millions off Google and their Placement Network. This is BIG Business!
The REAL question is... will YOU work? Will you do what it takes to annihilate your competition with Google's platform, my strategies and Site Sniper Pro? Because all of them work. Will you?
So Decide. It's up to you. but please don't come crying back to me if you don't do something.
I'll happily refund your money if you're not satisfied for any reason. So don't worry about that.
Work it for 30 days. I mean really work it. You'll get your results.
Go For It!
I love what I do!
Internet Marketing allows me to have a GREAT life. I make good money. I spend time with my family. I get to be here for my kids. I mountain bike and scuba dive and rock climb and travel. I control my time and my destiny.
I love what I do!
And I don't want you to be fooled. I work hard. I invest in my education and in quality tools for my trade. I experiment. I fail. And I succeed.
That's what it takes.
And that's what you deserve. Seriously. And I want to help you get there.
I've invested an enormous amount of time, money and energy in the knowledge and tools I'm sharing with you. And they give me a ridiculous competitive edge that, honestly, I'm reluctant to share with just anyone.
And if I'm going to share I want you to actually do something with what I'm giving you.
And I'm going to come right out and say something most people won't... not only is what I have to share valuable and I expect to get paid for it... I also want to make sure you pay enough for it to take it seriously.
I actually want you to have to think about how committed you are to making money as an Internet Marketer. If you're willing to take action you'll earn back your investment in my knowledge and tools in a day. No big deal.
But if you're not serious or you're not sure you'll take the action required then I don't want this to be just another book and software package that sits on your shelf. If that's what you're going to do then I'm going to make sure you pay a hefty "stupid tax" for not doing anything.
I'm offering to share my knowledge and my tools in exchange for a one-time investment of $197 AND the time and effort it takes to work the system. Don't invest in this if you're not totally COMMITTED to put it to work earning money for you. Don't let this be just another regretful opportunity you passed up on your way to the same tomorrow you're living today.
Get Your Complete Placement Targeting Unleashed and Site Sniper Pro Competition-Crushing System...
My Unconditional 60-Day Money Back Guarantee...
My intention is to over-deliver. Period.
I promise that when you get Placement Targeting Unleashed and Site Sniper Pro and review the content and power you will be impressed and pleased.
That's why I give you a FULL 60 days to review it, use it, beat on it, whatever.
If, for any reason, you are not totally satisfied you may request a FULL refund. No questions asked. Guaranteed!
Even though I believe you do need to take a risk to get your huge reward... I don't want that risk to be me or my content and tools. The real risk is whether you'll actually do anything with what I deliver. You risk NOTHING on me, my strategies or my software.
Fair Enough?
Welcome to The Club! Click here to get started with my underground strategies and tools at no risk.
Wealth and Abundance,

Matt Harward
P.S. Still not sure whether this is the right move for you? That's understandable and I'd like to be of assistance to you. All I ask is that you respect my time and do not abuse what I'm about to offer...
If you still have questions or want to know whether I'm for real you can call me at +1 (602) 904-5180. If I don't answer then leave a message. I will personally call you back.
If you would rather email me you can reach me at matt [at] mattharward [dot] com (sorry... I have to protect myself from annoying spambots).
I'm serious, by the way. Contact me if you have questions. I really want to help. And if it's too much time I'll just remove this from the web page. Be respectful and please don't ruin this for future visitors who I think deserve the same opportunity you have to contact me.
